Concept of Mission EduCare
The concept behind Mission EduCare started in December 2005 when our founder and President, Denise Allen, received an email from her friend, Kathy Creavalle, who recently relocated to Nairobi, Kenya from Brooklyn, New York. In this email, Kathy made a request to her network of friends, to take the time and think about the less fortunate children in Kenya while we were preparing to celebrate the holiday season. In particular, she provided pictures of one of the school districts in Kenya, Mukurweini, in which many of the children did not have shoes. In addition, many of the classrooms were built from mud, did not have electricity, floors, windows, doors, or bathroom facilities. Despite these conditions, these children were eager to learn and outperformed many students in Nairobi.
This one email triggered a call to action for Denise. She initiated a project under Blue Nile Enterprises called the Kenya Shoe Initiative to benefit the children in one of the schools in the Mukurweini district, Mbugwa Primary School. Her goal was to help tackle one of the several issues affecting these children by purchasing shoes for them in order to make their long walks to school on the unpaved, dirt roads a bit easier. Denise and Kathy reached out to their internal network of colleagues, friends and family and inspired them to donate funds to purchase shoes for the children. Denise and Kathy recognized that the expense to have the shoes made in Kenya would be much less than purchasing the shoes in the US and having the shoes shipped to Kenya, which enabled the funds donated go a longer way.
In matter of a few short weeks, their vast network of contacts responded with amazing support. In February 2006, over 253 new pairs of shoes were made in Kenya and distributed to every child in the Mbugwa Primary School.
During
the Kenya Shoe Initiative, Denise recognized that the spirit of giving
was contagious. Once people learned of the effort , they were more than
willing to contribute their time, resources, and skills to help with
this effort. They were able to spread the donated funds much further
than expected, since the manufacturers of the shoes provided generous
discounts towards this effort. In addition, since the costs of the shoes
were so low, Denise and Kathy were also able to purchase book bags for
every child in the school, again at extraordinary discounted rates. The
project was a huge success and exceeded all expectations.